Implementation of The Analytical Hierarchy Process (AHP) Algorithm to Support Decision Making For Determining Superior Orange Comodities Orange in Selorejo Village

Abstract

This study aims to explore the selection of orange varieties as the primary crop
for farmers in Selorejo Village, Sengkaling, Malang Regency. Oranges have
high economic value and are important for meeting the community’s
nutritional needs; however, selecting the right variety must take into account
factors such as cultivation expertise, environmental influences, and income
potential.The research question posed is: “Which orange variety is most
suitable to be the primary crop in Selorejo Village?” The study employs the
Analytical Hierarchy Process (AHP), enabling a systematic analysis of criteria
and alternatives. The research findings are expected to provide new insights
into the selection of optimal orange varieties and to integrate environmental
and economic factors that are often overlooked. Data analysis using AHP
includes initial data collection, applying AHP to define criteria and
alternatives, determining the priority of criteria and alternatives, and ensuring
consistency in the analysis. Focusing on Selorejo Village, this study aims to
make a tangible contribution to strategies for more sustainable orange
cultivation and to improve farmers’ welfare. The results of the study indicate
that income criteria are the primary factor in selecting orange varieties for
farming in Selorejo Village, followed by cultivation practices and
environmental influences, while the main orange varieties chosen are siem
oranges, followed by mandarin oranges and sweet oranges.