Data Mining Application for Classification of Online Transportation Customer Satisfaction Using C4.5 Algorithm

Abstract

In the era of increasing business competition, transportation companies are required to enhance the efficiency and effectiveness of their services. One method that can be employed to optimize fleet management is through Data Mining analysis. This study focuses on optimizing Ojek online transportation services using the C.4.5 Algorithm method. The aim of this research is to group customers and areas based on service demand patterns, thus improving fleet distribution and reducing waiting times. The data used in this study includes location, demand, and trip frequency information. The analysis results show that the C.4.5 algorithm method effectively groups the data, providing optimal fleet distribution and enhancing service performance. This research demonstrates that applying data mining through the C.4.5 algorithm method can be an effective strategy for improving management and operational efficiency in Ojek online transportation services, offering competitive advantages in service efficiency and customer satisfaction.